Christel Hairston asked 9 months ago
As voice search becomes more and more popular among internet users, companies are looking to optimize their websites to capitalize on the shift away from text-based searches and ensure that they rank higher in voice-based search results. Because voice search is still fairly new, however, best practices for SEO in this space are still evolving.
Without being up to date on the latest search engine developments and trends, some companies’ best optimization efforts will be lacking, and their rankings in voice search results will suffer accordingly. Instead of finding out after the fact that their attempts to optimize for voice search were insufficient, ineffective or, worse, all for naught, marketers can improve their results by reading about 12 mistakes to avoid that members of Forbes Agency Council share below.
1. Neglecting Long-Tail Keywords
Voice searches are typically conversational and longer than typed queries, so a common SEO error when optimizing for voice search is neglecting long-tail keywords. To avoid this, focus on including more natural, conversational phrases that align with how people speak in everyday life. This will help your site to rank higher in voice search results. – JP Johl, AdTribute
2. Neglecting The Significance Of Featured Snippets
Snippets offer compact and relevant summaries of information extracted from Web pages that align with user search intent. To prevent the error of neglecting their significance, prioritize creating concise and well-structured content that directly addresses common user queries, Vau! vəsaitin # vəsaitin bura tıkla https://rb.gy/rtn6s which will increase the likelihood of your content being featured as a voice search result. – Danielle West, CAYK Marketing
3. Trying To Optimize For Voice Search In The First Place
A common error marketers make is trying to optimize for voice search in the first place. Most people using voice search are looking for quick, informational answers that don’t require a visit to your site—think instant answers. Instead, focus on optimizing for featured snippets, using natural language and creating people-first content that’s more helpful to users and the best of its kind. – Tripp Donnelly, REQ
4. Focusing On Keyword Optimization Without Context
One common SEO error when optimizing for voice search is solely focusing on keyword optimization without considering contextual understanding. Many marketers prioritize keywords or search terms without accounting for different user contexts during voice search. Creating content that aligns with the intent and context of voice search queries, rather than solely relying on keywords, is essential. – Ajay Prasad, GMR Web Team